02 Feb

Strengthen your brand with a House Style Guide {Business Writing Basics}

As a small business, creating a house style guide for your organisation should be next on your to-do list. Why? Because having a house style, and a guide to that style, will make your business communications more professional and more consistent, strengthening your brand image.

Read on to discover exactly what ‘house style’ is, why you need it, and how to create a house style guide for your business today.

Creating a house style guide: What? Why? How?

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02 Jul

Five reasons to implement a proofreading process today

When it comes to business writing, whether it’s a report, email or content for the website, many individuals believe that once their document is written and edited then that’s it, it’s ready to be printed, sent or published.

Maybe 80% of the time that’s true, but for the 20% of occasions when it isn’t, having a proofreading process will ensure mistakes are caught before they become costly.

5 reasons to implement a proofreading process today - Green Giraffe Proofreading

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13 Jan

I use the spell checker, why do I need a proofreader?

Do you trust your spell checker to do a good job of proofreading your documents?
I use the spell checker, why do I need a proofreader?

It’s tempting when writing on a computer to simply type out the words with little consideration for spelling, punctuation and grammar. You know that if you type something incorrectly it will either auto-correct or you will get a little squiggly underline; and running the spell check will pick up any mistakes once you’ve finished. Right?

Wrong! Although spell checkers are useful, they can’t find every mistake and they can’t fact check either. Here are some examples of mistakes the spell checker might miss:

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